Entering the world of digital can feel like wandering through a dense forest without a map. The possibilities are endless, the information even more, and it costs precious time to learn about them, which you do not have as entrepreneurs. That's exactly why we created this overview. Instead of spending hours scouring dozens of sites and comparing vague promises, you have it all in one place. Our goal is not just to write a list, but to put a compass in your hand.
This article is a handy guide to help you find the right one online marketing course exactly for your situation. Whether you're an e-shop owner, startup founder, B2B manager, or developer, you need to know which investment in education will bring you real, measurable results. We will show you which course is ideal for obtaining certification, that will teach you to master a specific tool and that will give you a strategic perspective to manage the entire marketing.
We will guide you through the best Czech and international courses, from comprehensive semester programs such as Digisemestr to specialized academies from Google, Mety and Heureka. For each option, you will find not only the price, length and level, but also an honest assessment of who it is suitable for and when it is better to avoid it. We complement everything with direct links and practical tips so that you can make a quick and correct decision. Think of it as your shortcut to effective marketing that will take your business a level higher.
1. Digisemestr
Digisemestr represents the flagship of Czech education in digital marketing. This is not just another set of videos, but a comprehensive and structured training program that takes you from the basics of strategy to advanced performance campaigns. Its greatest strength lies in its combination of live, all-day Saturday lectures and an extensive online library, making it an ideal choice for those looking for a comprehensive and in-depth online marketing course with direct contact to the top of the field.
This program is a great investment for business owners, marketing managers and specialists who want to gain not only theoretical knowledge, but above all practical insight into the Czech online environment. Lecturers are seasoned professionals who share real case studies and strategies that work in our market.
Key features and format
- Comprehensive semester program: The structured curriculum includes 12 intensive Saturday blocks covering all key topics.
- Top lecturers from practice: They learn from people who actively create and set trends in digital marketing in the Czech Republic.
- Online library: In addition to the semester, you will have access to dozens of hours of specialized online courses to further deepen your knowledge.
- Certification and evaluation: Successful completion is confirmed by a certificate that has a high weight in the field.
Who is Digisemestr ideal for?
Digisemestr is not for complete beginners who just want to “touch” marketing. It's a robust program for those who are serious. It is ideal for marketing managers, e-shop owners or B2B companies who need to manage external agencies, build an internal team or take their business to the next level with a deep understanding of digital strategy. The higher price reflects quality and scope, while term bindings of the semester require planning.
Website: https://digisemestr.cz
2. Seduo.cz
Seduo.cz functions as an extensive online library of video courses that covers not only marketing but also dozens of other disciplines. Its main strength lies in the availability and wide selection of short, thematically focused courses in Czech and Slovak. Unlike the comprehensive semester programs, Seduo offers the opportunity to immediately delve into a specific issue, whether it be the basics of SEO, email marketing or social network management. It thus represents the ideal gateway for anyone looking for a fast and affordable online marketing course without large time commitments.
The platform is a great choice for individuals, marketing juniors or small business owners who need to quickly gain basic insight and practical skills in a specific area. Courses are often led by well-known practitioners and end with a test and certificate, which adds to their value. Thanks to regular discount promotions, it is possible to get a quality education at a fraction of the price.
Key features and format
- A wide range of topics: It covers everything from SEO and PPC to content marketing to analytics and personal branding.
- Format of video courses: Learn at your own pace, anytime, anywhere, with the opportunity to return to lessons.
- Certificate of Graduation: After successfully passing the final test, you will receive a certificate that you can add to LinkedIn.
- Affordability: Most courses range in the order of hundreds to low thousands of kronor.
Who is Seduo.cz ideal for?
Seduo is perfect for beginners and intermediates who want to explore different areas of digital marketing or deepen their knowledge in one specific discipline. It is an ideal choice for students, early career freelancers or employees looking to expand their qualifications. If you are looking for a comprehensive and deep strategic program, Seduo may not be enough. However, its strength is in flexibility and immediate access to practical knowledge.
Website: https://www.seduo.cz
3. Sklik Academy
Sklik Akademie is an indispensable resource for anyone who wants to become an expert in advertising in the Czech Internet environment. As the official education platform of Seznam, it provides unique insight straight from the source, focused on maximizing performance in the Sklik advertising network. It is not just a theory, but a practical know-how that will help you reach millions of Czech users effectively. This one online marketing course is crucial for mastering the specifics of the local market.
The platform offers a mix of online lessons, webinars and live trainings, with most of the content available completely free of charge. This makes it an ideal starting point for budding PPC specialists, but also a valuable source of advanced tips for experienced marketers who want to get the most out of Listed campaigns and keep up with the latest features and recommendations.
Key features and format
- Official know-how: Learn directly from the creators of Slick and get first-hand information about best practices and news.
- Flexible formats: Choose between short on-demand videos, longer webinars or interactive live trainings.
- Focus on the Czech market: The content is 100% relevant to the Czech online ecosystem and the behavior of local users.
- Free entry: Most of the educational materials and events are free, making it the most accessible platform of its kind.
Who is Sklik Academy ideal for?
The Academy is the perfect choice for marketing specialists, owners of e-shops and companies who actively advertise or plan to advertise on the List. It is great for juniors who need to get a solid foundation in PPC, as well as for seniors who want to keep abreast of platform updates. Although the content is narrowly focused on Sklik and its ecosystem, the acquired performance marketing principles are partially transferable to other platforms.
Website: https://akademie.sklik.cz
4. Google — Digital Garage (Grow.Google)
Google's Digital Garage is the gateway to the world of digital marketing, which is available completely free of charge. This is not an in-depth program for experts, but a superbly structured and understandable platform that lays a solid foundation for anyone starting out with online marketing. Its strength lies in maximum flexibility and official certification, which makes it ideal online marketing course for students, freelancers and small entrepreneurs who want to quickly understand the basic principles and tools.
This program is a great choice for those who need to gain insight and learn key terminology without having to invest thousands of dollars. The modules cover everything from the basics of SEO and PPC advertising to social networking and content marketing. The courses are designed to be easy to digest and include practical examples and quizzes to verify knowledge.
Key features and format
- Free access: Most of the content, including the main certification course, is available free of charge.
- Flexible online teaching: Study anytime, anywhere at your own pace, with no fixed deadlines.
- Career Certifications: In addition to the basics, it also offers more advanced paid certificates (e.g. Digital Marketing & E-commerce).
- Materials in Czech: All core courses are fully localized, making it easy to understand.
Who is Digital Garage Ideal for?
Digital Garage is perfect for complete novices, juniors in marketing teams or small business owners who want to gain a basic understanding of how online marketing works. It is an ideal springboard to teach you how to think about data and give you a theoretical basis for, for example, more advanced Website analysis. However, you must then supplement in-depth practical skills with your own practice or follow-up, specialized training.
Website: https://grow.google/intl/cz/
5. Google Skillshop (Google Ads)
Google Skillshop is an official training and certification center directly from Google, which should be a mandatory stop for anyone who wants to seriously engage in paid advertising. This is not a course in the traditional sense of the word, but rather an extensive library of on-demand materials that will take you through all corners of the Google Ads ecosystem. Its greatest strength lies in authenticity - you learn directly from the source, ensuring that practices and strategies are aligned with how Google intends to use its tools.
This platform is invaluable for budding PPC specialists, marketing juniors, but also for managers who need to understand how to effectively invest advertising budgets. The content is designed to prepare you for official certification exams, which are a recognized standard in the industry. Here you will learn not only the basics, such as launching the first campaign, but also more advanced tactics for optimization, which are key to achieving high performance.
Key features and format
- On-demand content for free: All courses and study materials are available at any time and free of charge.
- Official certification exams: The ability to pass official exams and get a certificate that proves your knowledge in Google Ads, Google Analytics and other platforms.
- Updated materials: Content is regularly updated directly by Google, so you can be sure that you are learning the latest practices.
- Role-based study paths: Courses are structured around specific roles and objectives, from search ads to YouTube video ads.
Who is Google Skillshop ideal for?
Google Skillshop is the perfect starting point for anyone who wants to manage Google Ads campaigns, whether for their own project or for clients. It is ideal for students, freelancers and employees of marketing departments who need to get a solid foundation and official confirmation of their skills. Although the content is focused exclusively on Google products and can sometimes be too theoretical, its free nature and recognized certifications make it essential online marketing course for the PPC advertising area.
Website: https://skillshop.withgoogle.com/googleads
6. Meta Blueprint
For anyone who is serious about advertising on Facebook and Instagram, the Meta Blueprint is an absolute staple. It is the official educational platform directly from Meta, offering hundreds of free modular courses, webinars and detailed guides. It is the best place to learn how to manage ads directly from the source and get so online marketing course focused on the world's largest social networks. The platform allows you to understand the logic of advertising tools, from basic campaign settings to advanced optimization strategies.
Blueprint's strength lies in its constant timeliness. When Meta introduces new features like Advantage+ campaigns or changes the algorithms for Reels, you'll be the first to know about it here. Although most content is in English, its quality and relevance are crucial for ad managers.
Key features and format
- Official content from Meta: You learn directly from the creators of the platform, which guarantees the accuracy and relevance of the information.
- Modular courses for free: Hundreds of short, theme-focused lessons that you can study at your own pace.
- Preparation for certification: Detailed study plans and practice tests to obtain official and paid Meta certifications.
- Constant updates: The content reflects the latest changes in tools and formats, which is essential in the dynamic world of social networks.
Who is Meta Blueprint ideal for?
The platform is great for both novice and advanced marketers who specialize in paid advertising on Facebook and Instagram. It is ideal for PPC specialists, e-commerce marketing managers or business owners who want to manage ads themselves and need to be sure that they are doing the right thing. While the courses themselves are free, official certification exams are fee-free. However, investing in certification can pay off as proof of your expertise.
Website: https://agencies.facebookblueprint.com
7. The Taste Academy
Taste Academy, an educational platform from the renowned Czech agency Taste, focuses on in-depth and highly specialized workshops. It's not about overview online marketing course, but about an intense dive into specific disciplines such as web analytics (GA4), data strategy or influencer marketing. The strength of the Academy lies in small groups and lecturers who are also top practitioners, guaranteeing that you learn practices that work realistically and address current challenges such as changes in legislation or new technologies.
This format is ideal for data analysts, marketing specialists and managers who already have the basics and need to move up to an expert level in a particular field. Here you will gain not only know-how, but also specific instructions and procedures that you can immediately apply in your company. It is about investing in deep expertise, not breadth of knowledge.
Key features and format
- Practical masterclasses: Intensive workshops focused on specific tools and strategies, especially in the field of data and analytics (GA4).
- Expert lecturers from practice: You are taught by people who work daily on large client projects and solve real problems.
- Small groups: The limited number of participants guarantees personal access, ample space for questions and interactivity.
- Full-time and online form: The flexibility of participation allows engagement regardless of location.
Who is Taste Academy ideal for?
The Academy is the perfect choice for specialists and analysts who want to master Google Analytics 4, understand data legislation, or learn how to effectively measure campaign performance. This is not a course for novices, but rather for those who realize that data is the key to success and want to become true professionals in this field. The higher price of masterclasses reflects their depth and quality, while limited capacity and fewer dates require early planning.
Website: https://academy.taste.cz
8. PrimaCourses
PrimaKurzy offers intensive, three-day online marketing course, which is designed for quick and effective familiarization with the basic pillars of digital marketing. This format is ideal for those who need to gain a comprehensive overview in a short time, either for retraining or for better orientation in working with agencies. It concentrates on key and immediately applicable disciplines such as PPC, SEO and analytics.
A great advantage is the direct full-time teaching in Prague, which allows immediate interaction with the lecturer and other participants. In addition, it is often possible to finance a course through government subsidies, such as the “I'm on course” program from the Bureau of Labor, making it financially very affordable.
Key features and format
- Intensive 3-day program: Structured content covers the basics of PPC (Google Ads, Sklik), SEO and Google Analytics 4.
- Direct full-time teaching: The course takes place physically with the possibility of immediate enquiries and networking, with several dates to choose from.
- Subsidy option: Thanks to accreditation, it is possible to cover a significant part or even all of the course fees from grant programs.
- Certificate of Graduation: Successful graduates receive an official certificate of completion of the retraining course.
Who is PrimaKurzy ideal for?
This course is a great choice for complete beginners, the unemployed looking for a new qualification, or small business owners who want to quickly understand how digital marketing works. Due to its short but intense nature, it does not immerse itself in depth like semester programs. Its strength lies in the rapid imparting of the basics and practical skills, which will allow graduates to immediately begin to apply the knowledge gained in practice or to specialize further.
Website: https://www.primakurzy.cz/skoleni-online-marketing
9. Differmea
Skillmea (formerly Learn2Code) is a Slovak-Czech platform that has successfully grown from IT courses to the field of marketing. Its flagship site is the Marketing Academy, which uniquely combines live online webinars, video materials and long-term community support. This approach distinguishes it from purely video courses and appeals primarily to those who want practical and interactive online marketing course focused on the needs of e-shops and smaller companies.
Skillmea's strength lies in practicality and community. The lecturers focus on specific tasks that e-shop operators encounter, such as working with feeds for commodity graders or setting up analytics. Thanks to the combination of live lessons and support chat, participants have the opportunity to solve their problems in almost real time, which greatly speeds up the learning process and application into practice.
Key features and format
- Marketing Academy: An intensive program combining over 80 hours of live webinars with more than 10 hours of supplemental videos.
- Practical modules for e-shops: The courses are strongly oriented to the real needs of online stores, including issues of graders and data feeds.
- Long-term support and community: Access to community chat and support from lecturers even after the end of the course.
- Possibility of reimbursement by the employment office: The course is accredited and can be awarded a grant under the “I'm on course” program.
Who is Skillmea ideal for?
Skillmea is a great choice for beginner and intermediate e-shoppers, small business owners or marketing juniors looking for practical and actionable knowledge. The academy format suits those who prefer structured learning with a fixed time frame and appreciate lively interaction with lecturers. The higher price of the academy is balanced by the possibility of receiving a subsidy. The disadvantage may be that some of the content is conducted in Slovak, but this is not an obstacle for most Czech participants.
Website: https://skillmea.cz
10. Naučmese.cz
Naučmese.cz is an educational marketplace that democratizes access to knowledge. This is not a centralized program, but a community platform where you can choose from hundreds of courses from independent tutors. It is here that you will find a specifically targeted online marketing course for freelancers or small business owners, solving real problems with a limited budget. The strength of Naučmes lies in its diversity, personal approach and focus on practical skills that you can apply immediately.
This platform is great for beginners, freelancers or anyone looking for an affordable and flexible way to learn a specific marketing skill. Instead of a comprehensive strategy, here you will find workshops focused on “zero-budget marketing”, “SEO basics for bloggers” or “how to Instagram for a local cafe”. It's about learning from people in practice for people in practice.
Key features and format
- Marketplace with diverse courses: A wide range of topics from dozens of different tutors, from social networking to email marketing.
- Practical and narrowly focused workshops: Courses focus on specific, immediately applicable skills, often in smaller groups.
- Flexibility of choice: You can choose the tutor whose style and experience suits you best, both online and in different cities.
- Community Approach: Learning takes place in an informal and friendly atmosphere that encourages networking and sharing experiences.
Who is Naučmese.cz ideal for?
The platform is the perfect choice for freelancers, start-up entrepreneurs and small local business owners who need to quickly acquire practical skills without much time and financial investment. If you don't need a comprehensive certification, but want to learn how to manage your own social networks or write an engaging newsletter, you're in the right place. Quality may vary by tutor, so it is important to monitor ratings and reviews.
Website: https://www.naucmese.cz
11. HubSpot Academy
HubSpot Academy is the global standard for free inbound marketing education. If you want to understand how to systematically attract customers through valuable content, this is without a doubt the best starting point. This is not just a set of videos, but a comprehensive methodology that teaches you to think about marketing as a whole, from getting attention to building long-term relationships with customers. Their certifications are widely recognized in the industry and are a great way to verify and demonstrate knowledge.
This resource is ideal for marketing juniors, content specialists, but also for managers who want to implement CRM and marketing automation. Although the courses are tied to HubSpot's tools, the principles they teach are universally valid and will help you better structure your marketing activities regardless of the software used. With HubSpot, you get a solid theoretical foundation that you can build on, for example, when trying understand how to increase site traffic.
Key features and format
- Free Certifications: Earn internationally recognized certificates in inbound marketing, email marketing, social networking and other areas.
- On-demand videos and tests: Learn at your own pace, anytime, anywhere. Each module is concluded with a test to verify knowledge.
- Global Methodology: You will learn a proven and structured approach to marketing that works all over the world.
- Suitable even without HubSpot license: Most theoretical courses are fully usable even without paid software.
Who is HubSpot Academy ideal for?
HubSpot Academy is perfect for anyone who wants to get a solid theoretical foundation in digital marketing for free, especially in inbound methodology. It is ideal for students, beginning marketers, content creators and B2B businesses. However, it is not online marketing coursethat would teach you in depth advanced PPC tactics or technical SEO. Its strength is in building strategy and understanding the customer journey.
Website: https://academy.hubspot.com
12. Heureka Academy
Heureka Akademie is an indispensable resource for anyone who operates an e-shop on the Czech and Slovak markets. It is not traditional online marketing course, but about a targeted series of free webinars and educational materials to help you get the most out of the Heureka sales channel. The platform is designed to provide e-shop owners with practical, instantly actionable advice aimed at increasing performance and optimizing sales within this key ecosystem.
The biggest added value is the narrow focus on topics that are critical for traders on Heureka. Learn how to match products correctly, use Heureka Cart efficiently, link campaigns with Google Ads, or prepare for the peak shopping season. This hands-on approach gives you guidance on how to improve your visibility and conversions with concrete steps.
Key features and format
- Free Webinars: All content is available for free after registration, which lowers the barrier for small and novice e-shops.
- Seasonal themes: Content is often focused on topical topics such as preparing for Christmas or post-Christmas sales.
- Records available: If you miss the live broadcast, you can watch most of the lectures from the recording.
- Practical instructions: Courses focus on specific tools and practices within the Eureka ecosystem and connected systems.
Who is Heureka Akademie ideal for?
The Academy is primarily intended for owners and marketing specialists of small and medium-sized e-shops who actively use or want to start using Heureka as a sales channel. This is not a complex marketing program, but rather a specialized supplement that will help you optimize performance in one specific, but very important area. If you are looking for quick and practical tips to improve results on merchandise comparators, this is the ideal choice.
Website: https://heureka.group/cz-cs/pro-e-shopy/heureka-akademie-pripravte-svuj-e-shop-na-sezonu-2025/
Comparison of 12 online marketing courses
ProductKey featuresValita ★ Price/value 💰 Target group 👥 Unique preference ✨/🏆 DigiseMasterterm program+online courses, certificate ★★★★★💰 higher (semester packages) 👥 marketers, companies, teams ✨ facepal+online; 🏆 lecturers from practiceSeduo.czLarge CZ/SK catalog of short and long courses ᐈ low—medium, frequent discounts beginners, self-learners instant access; huge selectionSklik academieOfficial Sklik courses, webinars and live trainings gratis PPC specialists for CZ official recommendations List; local PPC Know‑howGoogle — Digital ★★★★☆💰 👥 ✨ 🏆 ★★★★☆💰 👥 ✨ 🏆 GarageFree on‑demand courses + career certifications ★★★★☆💰 free 👥 beginners seeking certification ✨ Google backing; 🏆 career certificationsGoogle SkillsShoprole‑based courses and official Google Ads certifications ★★★★☆💰 free 👥 Google Ads specialists ✨ official exams; 🏆 up-to-date materials from GoogleMeta BlueprintCourses and preparations for Meta Ads certification mostly free, paid exams social ads managers Age+ updates; official contentTaste AcademyPractical masterclasses (GA4, analytics), small groups senior analysts, e‑ ★★★★☆💰 👥 ✨ 🏆 ★★★★★💰 👥 commerce teams ✨ hands‑on workshops; 🏆 expert tutorsPrimaCoursesIntensive 3-day course (retraining), certificate ★★★★☆💰 medium, possibility of subsidy 👥 retrainers, new marketers ✨ intensive format; 🏆 subsidy optionSkillmeaMarketing Academy: live webinars + videos + support ★★★★☆💰 higher, subsidy possible 👥 e-shops, small businesses ■Long-term support.Learners.czMarketplace workshops, local tutors and deadlines low entrepreneurs, freelancers local practical workshops; flexibility of choiceHubSpot AcademyFree certifications (inbound, ✨ 🏆 ★★★☆☆💰 👥 ✨ 🏆 CRM, email, etc.) ★★★★☆💰 free 👥 inbound marketers, CRM users ✨ CRM‑driven methodologies; 🏆 globally recognized certificationsHeureka AcademieWebinars for e‑shops, seasonal and practical recommendations ★★★★☆💰 free (after registration) 👥 e‑shops selling on Heureka ✨ targeted practices for Heureka; 🏆 seasonal best practices
Course, agency, or consultant: What's the right path for you?
We've gone through twelve key platforms that can open your doors to the world of digital marketing. From comprehensive semester programs like Digisemestr to hands-on Taste Academy workshops to free but valuable resources like Google Digital Garage and Meta Blueprint. Now you have a map in your hands, but where exactly to go? The final decision is not just about choosing the best course, but understanding your unique situation.
The key finding is that there is no universal solution. Every path, whether it's independent study, hiring an expert, or a combination of both, has its place. Your first task is to honestly assess where you are and where you are going.
When is the best choice for an online marketing course?
To graduate online marketing course is an ideal investment if one of the following statements applies:
- You want to get a strategic overview. You are a business owner or manager and need to navigate the digital environment to better manage your team or communicate more effectively with an external agency.
- You have the time and desire to learn. You want to deal with marketing internally, you have the capacity to do it (even partially) and you are willing to devote dozens of hours of study and subsequent testing in practice.
- You start with a limited budget. In the early days of a business where every crown plays a role, mastering the basics of PPC advertising, SEO or social networking can save you considerable resources and help kick-start growth.
- You build an internal marketing team. You want to train a new colleague or raise the qualifications of an existing employee so that he can take on new responsibilities. In this case, the course is a structured and effective way.
Remember: The course will give you knowledge and guidance. However, the work itself, testing, analysis and optimization of campaigns must be done by you. Success is not in the certificate, but in the application of what has been learned.
When is it time to reach out to an agency or consultant?
Self-education has its limits. In certain situations, investing in an external partner is not only faster, but ultimately cheaper and more efficient. Consider this path if:
- You need immediate and professional results. The market is not waiting. If you need to quickly launch complex campaigns, scale your business and minimize the risk of costly mistakes, the agency's experience is priceless.
- You don't have internal capacities. Your time is too precious to spend it setting up campaigns and watching analysts. Concentrate on developing your product or service and leave marketing to those who do it full time.
- You are hitting the limits of your knowledge. Have you mastered the basics but are unable to move on? A consultant can provide you with a specialized perspective, conduct an audit of your activities and reveal opportunities that you do not see for yourself.
- You are planning a big investment in advertising. If you are going to invest hundreds of thousands of crowns in paid channels, it pays to have a partner by your side who will ensure maximum return and prevent inefficient spending.
Your journey starts right now
The world of online marketing is dynamic and full of opportunities. Whatever you choose online marketing course from our list, or you realize that it's time for external help, you have taken the most important step, and this is an active interest in growing your business. Education is the cornerstone on which you can build. It allows you to ask the right questions, better evaluate results, and make informed decisions.
Don't be paralyzed by the multitude of possibilities. Choose one path, one course or one consultant and get started. Each campaign launched, each new knowledge and every metric analyzed moves you one step closer to your goal. Your digital future is in your hands. Grab it with courage and determination.
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