Vizuální identita
Web
Strategie
Naming
From an idea to a brand that wants to “Break Up the World”
Project Challenges
How to give informal activities a professional face?
The original informal activities of professional athletes who organized sports events for children and their friends grew into a larger project. There was a need to develop a clear strategy, unify communication and give the project a professional identity that would support its growth and credibility.
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workaround
From name to visual identity — all customized
Looport needed a clear direction and a professional identity. We started strategies and by naming — the original names Urvisport or K.R.U.H. did not correspond to the vision of the project, so the name Looport was created, which better describes its community and sports character. Subsequently, I created logo and visual style that gave the brand a modern and confident look. Together, we also set goals and discovered the potential for side business — a collection of clothes that began to be sold even before the launch of the project.
Summary
From an informal activity to a professional brand
Through strategy, visual identity and long-term collaboration, Looport has become a brand that has a clear direction and face. The project continues to grow and consolidate its position in the local sports community.
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